Preserving Pride

The challenge was to create a piece of communication that served a two-pronged objective; celebrate the pride of UAE Nationals and to drive sales of Persil Black and Persil White through an engaging promotional campaign. The unique shape of the Persil Black and Persil Bottles served as the inspiration for the idea. We designed customized sleeves with interesting characters of Emirati men and women silk-screen printed on them. When fitted around the body of bottles they became an eye-catching display on supermarket shelves.