Boulos to take on CEO role at DDB Middle East

Hubert Boulos is to take over as the CEO of DDB Middle East on 1 October.


The ad veteran will replace Ajay Shrikhande, who has been the agency’s CEO since early 2012, having joined DDB following the merger with Brandcom in 2010. It is understood that Shrikhande is to retire at the end of the year, with Boulos and Shrikhande to work alongside each other for a few months to ensure a smooth transition. Boulos will report to Pietro Tramontin, CEO of DDB Europe, Middle East and Africa.


The move means a return to DDB for Boulos. He was previously managing director at MAC DDB Qatar but has been head of planning for the Middle East and North Africa at JWT for the past three years.


“As well as holding an excellent new business record, Hubert has a real understanding of the market. His strategic background will help us to further solidify our commitment to effectiveness, and makes him a perfect fit for the role,” said Tramontin.


Boulos added: “When DDB approached me, I felt it was a once-in-a-lifetime opportunity, the kind of offer you just cannot refuse. In addition, I am joining the agency at a very exciting time, for which I feel that my strategic background will be highly appropriate.”